"I design beautiful websites, but getting my clients to provide content is like puling teeth!"
Who you are
You are a website designer with a passion for bringing creativity and functionality to every website you design. You work with a lot of small businesses, designing their first site, or redesigning a site that is outdated and doesn’t serve their business anymore. You own your own business or work in a small business, and you love the freedom of not working for a huge marketing or design firm.
What your issues tend to be
The biggest hurdle for most of your projects is getting the clients to provide content for the site you are designing. You aren’t a copy writer, nor do you have the expertise to strategize with clients about a plan for their digital marketing. And the client doesn’t always know what they want from their site either.
Since you don’t work for a big firm (and your clients don’t want to pay for that either!), you don’t have a lot of support in the area of content creation and overall marketing strategy.
If they could tell you what pages they want and give you the content, you can make something wonderful. But, they don’t know what to put on their website, so you both fall back on the “brochure formula.” The site ends up talking about the business, their services, and their people. And the call-to-action is a phone number or a webform with no incentive attached to it besides a “newsletter” or a personal contact. To be honest, no matter what kind of magic you can work with your design, this website isn’t going to be as effective as it could be, and the process isn’t what you would like either.
This content hurdle means your projects don’t stay on track the way you would like. You spend too much time talking to your clients about their content, and not as much time talking about the design and how it can support their goals. If clients could be more proactive about the content for their site, you could save a lot of time and frustration, and focus more on the work you really enjoy.
What you need most right now
You need a way to get clients to come to you with a clear idea of what they want from their website, and with the content completed and ready to hand over. You need to have the basic questions answered ahead of time. You could also use some clients who are more established and ready to take their website to the next level, creating new content on a regular basis, using tools to capture information, marketing it to drive traffic, and truly capitalizing on their website and not just letting it sit there.
Content Creation is critical, and there is a way to educate your clients while getting the content you need in order to design the website without taking up more of your time. Check out my Website Content Creation package below to see how I can help you and your clients get what you need to have a great website design experience.
Website Content Creation Package
We will work with the business to create a website plan and outline, putting in the context of a broader online marketing and communication strategy. We break down the content that is needed and work with the business to provide it, providing coaching and accountability as well as editing and copywriting assistance. At the conclusion of the process, we are able to provide the website designer with a document that they can work with to design and build a website that everyone is happy with.
Web designers, you can even roll this package into your own design services and include it as part of the overall package!
If you are interested in finding out more about the Website Content Creation Package, please fill out the form below and we will be in touch with you.