Getting Started With Video Content



Video can be a wonderful form of content. It has a lot of benefits that written content just can't provide. But it has it's own challenges as well.

Because there is a video camera on practically every device, it is easy to think that you can just whip out a video on your own. And you could! I am the first person to say that you shouldn't let perfection hold you back, otherwise you will likely never make a video.

Accept the fact that your first video isn't going to be perfect (mine isn't!). It is going to be a starting point. Everyone who has built a large following using regular video content had to start somewhere. Recently some of them (Marie Forleo and Gary Vaynerchuk) showed some of their early videos just to compare. It was pretty entertaining!

I am not a videographer and this post isn't about how to do great videos. This is about what you need to think about to get a video done - period.

The reason to consider doing video is that it is such a power form of content. It captures people's attention for much longer than written content. It is extremely effective at building relationships with viewers, as well as converting them into followers and clients. This is because we are wired to interact with each other face-to-face. We download a ton of information in seconds when we can see someone's expressions, appearance, and body language.

So, I encourage you to put out a video, even if it is just to post on Facebook at first. And when you do, here are some things to consider:


In a video, there are three components to the location you choose: the background, the lighting, and the sound. Outside videos can be nice for background and lighting, but are often challenging with sound, whether it is other people, cars driving by, birds honking overhead. It is a little less predictable than an indoor location. Decide whether you want a plain background or if you don't mind seeing something behind you. (Although probably not your dirty laundry!)


Your own appearance in the video also plays a role in how you are perceived. Think about what you will wear, your hair and make-up. It doesn't have to be over the top, but it should match your branding, your personality, and how you show up in your business. Depending on the lighting, a little extra makeup can give you more color and make sure you don't look washed out or shiny.


This part is what holds a lot of people up. Being in front of a camera is a skill that must be practiced. Many people seem awkward or flat when they first do it. The best advice I've gotten to lessen the nerves around speaking on camera is to practice, practice, practice! Stand in front of a camera and speak. Do your elevator speech or introduction until it rolls off your tongue. When you are in front of a camera, you have to add a little more "personality" than in normal conversation. And watch how fast you talk, as it is easy to rush.


The first three items need to be considered no matter what level of video you are creating. Here is where you start to have choices. Will you take video with a simple mobile device or computer, or do you have a video camera? How about a microphone? Do you need a tripod? And there is much more as you get higher on the continuum of video quality. I've seen videos at all levels, and I encourage you to use what you have to get started. That way you can make educated choices as you improve. I thought I was doing great with my HD camera and lavaliere microphone, but I ended up with a buzzing noise throughout my video that had to be edited out. So, don't over complicate things unless you are ready.


Do you need video editing software to make the proper cuts and changes? What will you do with your video once it is created? Posting it to YouTube or Vimeo requires a certain amount of technical expertise. If you have tools for this and are reasonably tech savvy, it is possible to take it on. Otherwise, you may need to get some help in this area.

No matter what you decide when considering these things, it is a really good idea to have some help along the way. Having done video on my own, I won't be doing it that way again! If you can afford a professional videographer, then go for it! They have the equipment and expertise to make the whole experience smoother. If not, at least get a video buddy. Someone who can check your hair, press record, and monitor the camera. If you schedule a video day with another person, you are more likely to stick to it. Plus it's a lot more fun!

Consider scheduling a video shoot as part of your content creation plans. I can't wait to see it!


05/16/2014 1:07am

I will be back to read much more, Please do keep up the superb job.

08/26/2014 12:05pm

And we can complicate this by noting the white women are young while the white men are both young and old, so let's throw in a little ageism regarding women too.

08/27/2014 9:24pm

I work in pharmacy, and I will say that my number one counseling point when showing patients these nasal rinses is to tell them 100% do not use tap water.

09/17/2014 6:31pm

That works: it completes the picture I have trouble with on my own.

09/25/2014 9:28pm

I missed the ones in which people were "contemplative" or "thoughtful" - interesting - maybe I default to assuming that people are interacting.

Good point about guessing quickly. Sometimes I clearly saw two emotions and picked the more subtle one as more real, and my quick guess would have been correct.

10/11/2014 5:26am

And, for the photos of which I was not sure (about a third of them), I covered each eye in turn, which let me better sense the expressions. Ridiculous, subjective quiz.

11/15/2014 7:10pm

Remember when the Asian newscaster Julie Chen was told to get eye surgery so that she wouldn't look "disinterested" and "bored"?

Lots of great information and inspiration


Thanks for sharing with us your web site.

08/06/2014 4:00am

Great post really like it a lot.


This is impressive and also great information.

09/01/2014 4:29pm

Very interesting topic will bookmark your site to check if you write more about in the future.


Now and then I’ll stumble across a post like this and I’ll recall that there really are still interesting pages on the web. ^_^. Thanks.

03/18/2016 7:42am

This is good post and I only desire to say that I enjoyed a lot during reading it.


I thought it would be much easier.


People like creating video intros, because it has become trendy to carry out business promotions in a unique manner by sharing videos online. The amateur video marketers can consult professional video editing service before making them viral, so that it helps getting awesome results.

04/02/2016 2:23pm

Video chat is more useful than audio calling as through it everyone could easily contact with their loved ones.


I really appreciate the time and effort you spend to share this with us!

04/16/2016 5:09am

Excellent article share with us as well as this blog site is thrills even more people to reading that blog.

04/17/2016 3:07am

Sure such as good articles post in this glod and fabulous i am very good site post Thanks for this nice article,

05/09/2016 9:48pm

Really you share a impressive blog with us.

05/20/2016 4:00am

When we surf the internet, we can have as lots of details quickly. Yet yours is the best one.

06/02/2016 3:18am

Appreciate your share this with all of us, i am really pleased to find this awesome post.

06/08/2016 4:21am

I am also interested in this topic. I have spent a lot of time on searching this kind of topic. It is very informative.

06/13/2016 11:48am

I am so thankful to find your unique post.


That is way you can get a lot more traffic on your site simply.

06/30/2016 4:48am

I will be extremely willing to get the site together with managed benefit from browsing important article content uploaded at this point. Any recommendations within the source was initially impressive, kudos to your publish.

06/30/2016 12:46pm

I am just genuinely thrilled to come across this great site along with does get pleasure from looking at valuable content put up below. Your concepts in the publisher ended up being wonderful, cheers to the talk about.

06/30/2016 1:32pm

Keep up the great work, I read few posts on this website and I think that your web blog is real interesting and has got sectors of fantastic information.


I'd personally declare that will this is the a terrific article of an wonderful man or woman, i am just very happy to discover this specific.

07/06/2016 2:14am

Hi there I would just like to say that I did enjoy visiting your blog and to wish you good luck with it in the future - Corinne Algorfa


Presently I am prepared to do my breakfast, while having my breakfast coming back again to peruse further news.I accept there are numerous more pleasurable open doors ahead for people that took a gander at your site. Stunning, this article is charming, my more youthful sister is breaking down these sorts of things, so I am going to advise her.Those rules furthermore attempted to end up a decent approach to perceive that other individuals online have the indistinguishable intensity like mine to handle awesome arrangement more around this condition.

08/17/2016 1:32am

I wouldn’t mind writing a post gafas ray ban aviator or elaborating on most of the.


Wonderful web site.<a href="">nike air max 90 essential</a> Plenty of helpful info here. I am sending it to several friends ans additionally sharing in delicious.<a href="">zapatillas nike air max mujer</a> And naturally, thanks in your sweat!

08/17/2016 2:21am

I would like to thank you for the efforts you've put in writing this web site. Actually your creative writing skills has inspired me to get my own website now.


I like your blog post. Keep on writing this type of great stuff. I'll make sure to follow up on your blog in the future.

10/04/2016 12:31pm

good info thanks for sharing

10/26/2016 12:36pm

Nice post

11/03/2016 7:44am

fantastic post


Leave a Reply