Content is the Missing Piece

03/27/2014

31 Comments

 
Some businesses find the idea of creating content on a regular basis to be overwhelming and simply dismiss it, thinking they will stick with the “easier” forms of online marketing. However, the success of other online marketing tools are also becoming dependent on your ability to deliver content.

SEO – Search Engine Optimization is the marketing strategy where businesses try to get their website at the top of search engine results. It is a difficult strategy to keep up with because the search engines keep changing their algorithms. (Google recently changed theirs again). But, the trend is an increasing emphasis on the use of keywords within substantial written content.

Social Media – Social media platforms are everywhere, and it is easy to think that you can get in front of lots of people that way, which may be true. However, the challenge with social media is staying connected to people once they find you, and converting them to customers. Having a huge following on Facebook, or Twitter, or LinkedIn is great. But if it doesn’t translate to business, then it is a waste of time. One effective way to leverage social media is to link to content that is of value to your connections. It helps you identify who is interested and capture their attention in a more focused setting, rather than the stream of short communications that reigns on social media.

Pay-Per-Click or Online Advertising – The whole point of spending money on online advertising is getting people to your website. But what will they find when they get there? If they don’t see a significant amount of content and valuable information, they won’t stick around. In fact, people are starting to assume that if you don’t have valuable content on your website, then you probably don’t have much value to offer.

Regardless of the way people find your website, they are going to be looking for something that is of value to them. Content that speaks their language, answers their questions, and addresses their problems. If they don't find it, they won't stay. So, compelling content is really the piece that links together all other forms of online marketing. Without it, the other pieces aren't nearly as effective.

So, I encourage you to start thinking seriously about how you can begin to create and use content for your business.
 


Comments

04/26/2014 2:41am

I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.

Reply
05/16/2014 1:07am

I wish my website loaded up as fast as yours lot.

Reply
05/17/2014 1:19am

I truly appreciate your stopping into read this post , and especially for taking the time to discuss your ideas and experiences with us . Please come back again soon !

Reply
06/24/2014 10:16am

Where else could anyone get that kind of information in such a complete way of writing? I have a presentation incoming week, and I am on the lookout for such information.!!

Reply

I’m interested in your blog and wish to write one. Send me an email if you are willing to, thank you.

Reply
07/18/2014 4:16am

nice postz

Reply
08/09/2014 4:52am

I truly take pleasure in approaching your blog site!

Reply
09/15/2014 8:14am

thank you for the share of you,i learn many things from your blog,thanks!

Reply
09/18/2014 5:48am

Superbly written article! This content creation with explanation is knowledgeable and greatly the significance overwhelming.

<a href="http://watchdogscoat.com/">Please Visit</a>

Reply
12/18/2014 12:35am

I like its site and site is very most popular.......

Reply
01/02/2015 10:57am

Now and then I’ll stumble across a post like this and I’ll recall that there really are nevertheless interesting pages around the net.

Reply
03/12/2016 11:07pm

Really great information. This is really a great stuff for sharing. Keep it up .

Reply
03/24/2016 11:47pm

Thank you so much for the sharing. All contents were expressed in a clear n simplified manner n it was meaningful too. You are a marvelous writer. Good work!

Reply
05/07/2016 12:44am

I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own BlogEngine blog now. Really the blogging is spreading its wings rapidly. Your write up is a fine example of it.

Reply
05/16/2016 6:10am

It's fantastic you have upgrade it.thank you.I found this is a helpful and interesting blog post.

Reply
05/16/2016 6:10am

It's fantastic you have update it.thank you.I located this is a helpful as well as intriguing blog post.

Reply

Good writing skills and communications skills are always a great asset for everyone because in this way they can do anything in their life. I hope that the people can do anything in their life with the help of these two skills.

Reply
06/08/2016 1:10am

Excellent post, went ahead and bookmarked your site. I can’t wait to read more from you.

Reply
06/27/2016 11:32am

Digital Marketing < Social Media Marketing< Influencer Marketing, which is going to rule in the coming years. Want to reach your audience with the help of influencers? Try www.fromote.com

Reply
06/28/2016 4:01am

I want to thank you for posting such an educational blog. And also will wait for your next post.

Reply
07/29/2016 11:24am

This is a great inspiring post. I am pretty much pleased with your good work. You put really very helpful information. I am looking to reading your next post.

Reply
07/31/2016 9:46am

It could be going to help us a great offer genuinely.

Reply
08/13/2016 9:18am

Interesting article, quite satisfactory.

Reply
08/16/2016 5:31pm

your post is very interesting for see, I am personally very fond with your handwriting on this page.

Reply
08/17/2016 1:33am

Is going to be again continuously in Nike air max blancas mujer order to check up on new posts.

Reply
08/17/2016 2:16am

I recently found what I hoped for before you know it in the least.<a href="http://www.wolfcanarias.es">nike air max 90 essential</a> Reasonably unusual. Is likely to appreciate it for those who add forums or something, <a href="http://www.dictaduraglobal.es">zapatillas air max baratas</a> website theme .

Reply
09/17/2016 5:39am

was quite happy with the information in these pages, is quite interesting and very bergunaka once for me personally

Reply

your post is very interesting for see, I am personally very fond with your handwriting on this page.

Reply

Eumaxindia has extensive experience In Tamil newspaper ads,English news paper ads,English magazines ads etc..

Reply
10/10/2016 12:45am

Content writing is an art and creativity. I really like your blog and the tips you have given Thanks alot for sharing such useful information with us .

Reply



Leave a Reply