When was the last time your website got a refresh? Either just with new content, or a complete overhaul?

We’ve all looked at our website and thought, “I really need to go through and update that.”

But it is something that often gets pushed to the bottom of the list, and old content sits there for a lot longer than it should. Part of the problem is that we don’t always know exactly what we should put on our website.

This happens during website design (or re-design) projects as well. The web designer expects the business to provide the content for the site. But the business owner doesn’t always know what to provide or have a good process for coming up with website content.

This can sometimes take a long time and cause frustration on both sides. Especially if you are working with a solo designer, as opposed to a large marketing firm. Once the designer has the content, they can work their magic. But neither side is really equipped to create content that is going to be effective and part of a bigger marketing strategy.

I call this the “Content Hurdle.”

What often happens is that businesses end up falling back on the “brochure formula,” creating content about the business (the ubiquitous “About Us” page). They don’t use the tools that would allow them to harness more of the power the website could be providing.

In my work, I have developed a process to create content for websites. I have identified what questions to ask and what pieces to create. I recommend getting help to guide you through the process, ensure that your website content is really effective, and hold you accountable to make sure it actually gets done.

But, whether you are a web designer struggling with your clients or a small business who wants to update their site, here are some of the steps I take to create website content.

#1 - Identify who your ideal visitors are

Get very clear about who you are talking to. You’ve probably heard this before, but have you actually taken the time to write it down? I like to write about who my visitors and prospective clients are, and put it on the website. Then I can say, “Hey, does this sound like you?” That way people can self select, and only engage further with my business if they are an ideal client.

#2 - Know what they want, and give it to them

Once you have identified who you are talking to, and let them know you are talking to them, you have to provide them with some value. In order to do that, you have to know what they want. Giving people information about what you can provide for them is okay. But giving them a little piece of it that they can use right now is so much more powerful.

#3 - Tell them what to do

Your visitors will only spend a short time on your website (a few seconds to a couple of minutes if you are lucky). Then they will be gone. It is important to capture their information or connect with them in some way while they are there so you can stay in touch with them and continue the relationship. There are many things that could be a “call to action,” but it is important to be strategic and specific about what action you want your visitors to take.

#4 – Build a relationship

This is the part that I like the best, but often gets left out. The most important thing we need to do with prospective customers is to establish a relationship with them. Build the “know, like, and trust” factor. We often save this part for when we talk to people on the phone or in person. But our website is the perfect place to plant the seeds of the relationship. The previous three steps can play a role in building the relationship, but a relationship has two sides. So you also have to portray yourself in such a way that you are a participant in the process, and not just a bio with a list of accomplishments.

Take a look at your website content with these things in mind, and see if it is time for a content overhaul.



05/16/2014 1:06am

Please let me know. Thank you

01/09/2015 10:09pm

Little more detailed, the rest are all good.

07/01/2016 10:27am

Hello there I would just like to say that I enjoyed looking at your blog and to wish you all the best with it in the coming years - Evelin Costa

07/29/2016 12:07am

People have aim for the moving ahead for better business. President Sara helps people for better best techniques for increase in business. She helps and taught the procedure of communication. This approach leads for proper business. She also work explain without effective digital communication people can’t get their desire results.

08/17/2016 1:33am

You’ve done a great job. I’ll bragas calvin klein definitely digg it and personally .


Much obliged for distributed this data. I basically need to give you a chance to perceive that I simply look at your site furthermore I discover it to a great degree intriguing and supportive.

10/19/2016 6:32am

join moviestarplanet and play with your friends and family achieve new levels and much more

02/28/2017 4:19am

Creehack app is a marvel as it is all that you game freaks have been hoping for to be invented

03/25/2017 12:27am

Hello Guys Riya Delhi Escorts provider imparting Delhi Escorts Number.

04/05/2017 4:49am

Stunning Visit Goa agency providing best and exotic Goa Escort Services.


However, it is something that regularly gets pushed to the base of the rundown, and old substance stays there for a ton longer than it ought to. Some portion of the issue is that we don't generally know precisely what we ought to put on our site.

04/21/2017 10:29pm

This occurs amid web architecture (or re-outline) extends also. The website specialist anticipates that the business will give the substance to the webpage. In any case, the entrepreneur doesn't generally recognize what to give or have a decent procedure for thinking of site substance.


Individuals have go for the advancing for better business. President Sara people groups for better best systems for increment in business. She helps and educated the strategy of correspondence. This approach leads for legitimate business. She likewise work clarify without viable advanced correspondence individuals can't get their craving comes about.

05/24/2017 4:06am

Blackmart alpha APK latest version you can download free from here. This app allows you to download premium android apps free from blackmart store.

05/28/2017 12:05am



Be that as it may, it is something that consistently gets pushed to the base of the once-over, and old substance remains there for a ton longer than it should. Some part of the issue is that we don't by and large know accurately what we should put on our site.

05/29/2017 3:01am

his is the part that I like the best, yet regularly gets forgotten. The most critical thing we have to do with planned clients is to set up an association with them. Manufacture the "know, as, and trust" figure. We frequently spare this part for when we converse with individuals on the telephone or face to face.

06/07/2017 12:01am

Nice and sexy Delhi escort girl for a exciting visit at your place. Also available for hotel escort!


She helps and taught the procedure of correspondence. This approach leads for honest to goodness business. This happens in the midst of web design (or re-layout) expands moreover. The site master envisions that the business will give the substance to the website page. She additionally work clarify without successful advanced correspondence individuals can't get their yearning comes about.

06/14/2017 3:26am

Well, this got me thinking what other workouts are good for those of us who find ourselves on the road or have limited equipment options.


The webpage ace imagines that the business will give the substance to the site page. She also work elucidate without fruitful propelled correspondence people can't get their longing comes to fruition. Individuals have go for the advancing for better business. President Sara people groups for better best systems for increment in business.



07/10/2017 5:22am

Good event, I think because to have a necessary books is very important for every profession, especially, for writers who make your life easier everywhere.

07/10/2017 5:23am

Really cool post. It's truly extremely pleasant and valuable post.Thanks for offering this to us! it's my first visit.

07/25/2017 4:23am

the site page expert envisions that the business will give the substance to the site page. She likewise work illustrate without productive moved correspondence individuals can't get their yearning happens as expected. People have go for the progressing for better business. President Sara social orders for better best frameworks for increase in business.


Really i appreciate the effort you made to share the knowledge. This is really a great stuff for sharing. Keep it up . Thanks for sharing.

08/03/2017 5:26am

Awesome useful site. I'm truly awed in the wake of perusing this blog entry. I truly welcome the time and exertion you go through to impart this to us! I do want to peruse more updates from you.

08/03/2017 5:39am

Most luring websites I've ever perused and this is the thing that it should. Must be shared also. I was truly exhausted yet your blog helped up my day

08/03/2017 5:54am

Being a business visionary, I began with the easygoing girly outfits offering on the web design. Be that as it may, lamentably, I didn't locate the capable return and I was going to surrender


Leave a Reply