You may have experienced this phenomenon… You sit down at your desk with the intention of doing a very specific thing. Something else catches your attention, and before you know it, you look at the clock and gasp! An hour has gone by and you still haven’t done the thing you sat down to do. It's like it disappeared into a black hole.
It’s not that you didn’t get anything done. You may have been “busy” and gotten a lot of little things done. Then you say, “well, I just didn’t have time to do that other thing.”
It’s not that you don’t have time. It’s that you are sitting in a “time sucking space.”
This is particularly common when the thing you have to do is either something that you don’t like to do, or something that requires a higher level of focus. Content creation is a perfect example because it is a creative process that works best when you focus your full attention on it, and aren’t distracted by other things.
So how do you keep distractions away from your mind?
Pick up your laptop and go somewhere else. It could be a coffee shop, or a spot outside (although not in the winter in Wisconsin), or just your couch. Grab a cup of coffee, or tea, or whatever relaxes you, and sit in a different space. Get out of your office where there are piles of papers and lists of tasks. You will be amazed at how your mind can function differently when you change your surroundings.
Content Creation requires not just dedicated time, but dedicated space. I don’t ever write my content in the same space where I do my work.
I realize that, these days, the internet and all of your distractions can follow you wherever you go. So, do your best to shut those things down while you are in your “creative space.”
If you do this consistently, it also becomes like Pavlov’s bell. When I sit on my couch with my laptop, my brain goes into “creative mode.” When I walk into my office (which is 25 feet away) I go into “accomplishing” mode - checking off lists, sending communications, projects, etc…
If you try to squeeze content writing into your regular routine, or force it to get done like another task, it will be frustrating and it won’t happen as fluidly as you would like. Instead, I encourage you to set aside a space that becomes your “content creation space” and see how that affects your perception and experience of content creation.